Yosemite Consulting Platform Privacy Statement and Guidelines

Effective date: 5/1/2022

Welcome to the privacy guidelines of Yosemite Consulting, explaining what information we might have about you through your visit to our site and how we use that information. If you have any questions, please email us billing@yosemiteconsulting.com

Important Points
In simple terms, we do not collect a lot of personal information, and what we do collect is used for very specific purposes such as payment processing and interacting with you about the services and your use. The details are below.
  • We do not sell or rent your personal information to anybody and we do not permit it to be used to market anything to you.
  • The only “personal information” (defined below) that we receive is (i) the information you provide us when you would like information and (ii) payment information when you pay us.
  • We only use personal information to: (i) maintain and improve our site and our services; (ii) respond to requests for information; and (iii) process your payment or to contact you about your payment or discuss other matters related to your use of our services.
  • When we share some of that information with companies that help us with providing our services and then only for them to perform their services. For example, we might engage a database provider to keep information or a payment processor to process your payment. The information they receive is subject to confidentiality and privacy obligations.
Types of Information

Like most other sites, we receive information about site visitors, but only on an anonymized basis that we cannot use to identify you, except for the personal information you provide us when: (i) you want more information from us; (ii) you set up your account; (iii) you pay us; or (iv) you interact with us about the services we provide.

Non-personal Information from Cookies

When you visit our site, we receive non-personal information, which is information about things like your IP address, browser and operating system. This is done through “cookies,” which are small files with unique ID numbers to simplify your logging in and staying logged into a website and using services there.

There are two types of cookies:  (1) those cookies you bring with you when you visit the site and (2) cookies that either automatically attach or that we have created. [Our cookies—i.e., the ones we have created—are used to remember you when you login after the first time and to provide you with the site information (such as locations of specific sections) to enable you to visit multiple sections. Our cookies do not allow us to learn your real name and address. / We currently do not use cookies and if we do then we will let you know and enable you to opt out of their use]. We explain below the process to change cookie settings.

Some information created by cookies involves how users such as you navigate our site. That information is also used by third party services we use such as Google Analytics. Those services do not enable us to identify you. You can change your browser setting, as described below.

Personal Information
Applicable law essentially defines personal information as information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. Naturally, this information could include your name, email address, credit card information and such other information that could identify you, whether by itself or together with other information.
What Are the Sources of Personal Information?
We obtain your personal information if you (i) sign up to request additional information; (ii) submit payment information; (iii) contact us about our services, our contract with you or other topics such as your use of our services, e.g., databases that you provide to us.
How Do We Use the Information We Receive?

We use the information in several ways. Several important points:

  • As noted above we do not sell or lease your personal information that we receive or permit it to be used for any commercial purposes.
  • We use information we receive only for the purpose for which it was received. For example, if you provide us with payment information, then we would only use it to process the payment and to contact you about the invoice, your payment or your agreement with us.

We use personal information for one or more of the following business purposes:

  • To provide you with information or services that you request from us or that are a natural part of providing our services and maintaining our site.
  • To improve our services, including R&D, testing, product development, bug fixes and the like.
  • To protect the Yosemite Consulting team, other clients and other third parties when we think there is a risk and to comply with law.
Types of Information by Type of Individual
Below we specify the type of information received and we use from each type of individual.
Type of IndividualInformationUse
Site visitorCookie-based informationAnonymized and used to evaluate site performance
Site visitor who signs up to request more information (or subscribe to a newsletter if we publish one)Name and email addressRespond to your request for more information (or provide a copy of a newsletter, if we start publishing one)
Someone from a client who provides payment informationInformation necessary to create and maintain an account, such as name, email, zip code, credit card or wire transfer informationCreate an account and permit login; create and submit invoices, process payments and interact regarding invoices, payment and our agreement with you
Someone from a client who contacts us about the services or technical matters (such as a database a client wants us to use or change to it, etc.)Information necessary to stay in touch with that person (and client) for purposes related to the contact in the first placeInteract with client representatives on the specific topics such as a campaign, impressions and so forth

Personal information that we receive does not include:

  • Information excluded from the scope of applicable law, such as: health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
  • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Required Disclosures
We may have to disclose information if we believe that it is appropriate or necessary for legal reasons (such as an official request such as a court order or legal process served on us or we are exercising or defending our rights, whether under contract or otherwise). By visiting the site, you consent to such disclosure.
Where Does the Information Go?
We don’t sell or trade your personal information. We don’t share the personal information except for limited purposes of running our business and providing our services by using the services of third parties and only those ones that have agreed with us to keep such information secure. These would include, for example, cloud storage providers, email services for newsletters, payment processors and the like.
Opting Out of Third Party Cookies

Your browser may be set to a default that accepts cookies, but usually you can modify those settings to reject cookies. If you do so, please understand that some of the features of our site might be disabled. You can also opt out of customized Google Display Network ads by visiting the Google Ads Preference Manager.

Additional Privacy Matters under California Law

California law related to privacy includes what is known as the “Shine the Light” law (at Civil Code Section 1798.83), which gives users resident in California the right to prevent disclosure of their personal information to third parties for direct marketing purposes by those third parties. The law also requires companies with a web presence to respond to inquiries from such users about disclosure to such third parties as described above. Such companies can also choose an alternative, which is to follow a policy of not providing such personal information to third parties for direct marketing purposes.

Putting aside the question of whether or not this law applies to us, we have such a policy because we do not provide personal information to any third parties for their direct marketing purposes. Third parties only receive any such information where it is necessary for them to provide supporting services to us (e.g., payment processing or database management) or disclosure is required by law.

California also adopted a law, known as the “Online Erasure” law (at Business and Professions Code Sections 22580-22582), which requires companies that maintain certain website or online services to allow registered users who are under the age of 18 and who are also residents of California to request that the company remove content such persons have posted.

Links to Other Sites
Our site might include links to third party sites (e.g., LinkedIn). When you visit those sites, you are subject to their privacy policies and practices and we are not responsible for those sites, anything on them or available through them. What they are likely to receive is information in cookies that came with your visit. You should review and understand the privacy policy of each such site.
Do Not Track Notice
We do not respond to Do Not Track signals because, except for the Google analytic services described above, we do not track site visitors across third party sites and over time to provide targeted advertising. Your browser should be able to set the Do Not Track signal on sites that do respond, thereby enabling you to inform them that you are not to be tracked.
For Visitors and Users Outside the US

If you live outside the United States, there may be other privacy and disclosure requirements. However, by using our site you agree and consent to us collecting, processing and transferring data about you in accordance with this privacy policy solely under the applicable laws of California, where we provide our services. You are solely responsible for compliance with any data security or privacy obligations in your jurisdiction.

Data Security
We believe that we comply with the requirements of California and federal law regarding data security. If we become aware of events governed by those laws, then we will follow the procedures for notifying you.
Privacy Notice Changes
We will advise you of changes to this privacy policy by noting the effective date of the most recent changes at the top of this page and in some cases by other means. Those changes will affect your use of our site going forward from that effective date. The previous policies (which will be available through a link) will govern your use before the effective date.
If you have any questions or comments, then please email us billing@yosemiteconsulting.com.

Contact us

Setting up Programmatic Guarantees

Guaranteed access to premium inventory utilizing database targeting inputs to reach your target audience.

Political Competitives Tracking

In-depth insights into electoral and issue campaign and SuperPAC ad spending across Broadcast, Cable, and Digital. Complete with access to the spots themselves and text transcripts.

Terrestrial radio, linear and cable TV, out-of-home (OOH and DOOH) advertising

Beyond the Internet, we’ll plan and place a complementary media mix to reach your targets, including traditional radio and TV ads as well as out-of-home and digital-out-of-home visual advertising.

Non-English language consultation and placement

No matter how your targets consume information, we want to reach them where they are. Our team works to strategically integrate non-English language placements. Experience in Spanish, Mandarin, Cantonese, Tagalog, Khmer, Korean, Hmong, and Vietnamese, and English-speaking Native American and Black and African American community advertising.


Best-in-class reporting dashboard and analytics

We’re pulling back the curtain on persuasion advertising and showing you exactly how your resources are being spent — and how it’s working — on a custom dashboard.

Voterfile and Commercial File Targeting

Go beyond demographics and target exactly who you need to talk to, on a 1:1 basis. We work with voterfile and commercial file distributors to match offline voterfile records onto online device IDs in a privacy compliant manner.

Geographic and Contextual Placement

If you want to target someone based on where they live, where they go, or what they’re interested in, we can develop the right targeting strategy for you.

Direct to Publication Placement

We work with local and independent, as well as national media publishers to get your creative placed in the right mix of sites, channels, and apps.

Social Media and SMS Ad Placement

Whether it’s Facebook and Instagram, TikTok and YouTube, or SMS and iMessage, we’ll place your content directly in the feeds and inboxes of your target audience.

Commercial Competitives Tracking

Keep your ads close and your competitors’ ads closer. We’ll track everything there is to know about your market competitors: how much they’re spending, on what platforms, and through what creative.

Programmatic Media Placement

We are experts at delivering campaigns using Demand Side Platforms, leveraging relevant data and tapping into a large pool of inventory available via our Exchange and PMP relationships. We handle your complex setup, optimization, delivery and reporting needs when you need to place complex buys outside of social media platforms, at scale.

Data Lab

Yosemite has partnered with a range of pollsters to run experiments and dig deeper into the crucial question in persuasion advertising: have you moved the needle?

Media Planning

Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much. 

Audience Research

We know your targets inside and out. Using Targetsmart, PDI, Comscore, Neilson, Resonate, Semcasting and other platforms, our team builds audience personas and conducts broad analysis on who exactly you need to be talking to in order to hit your goals. Diversifying = optimizing.

Media Planning

Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.