Effective date: 5/1/2022
Welcome to the privacy guidelines of Yosemite Consulting, explaining what information we might have about you through your visit to our site and how we use that information. If you have any questions, please email us billing@yosemiteconsulting.com
Like most other sites, we receive information about site visitors, but only on an anonymized basis that we cannot use to identify you, except for the personal information you provide us when: (i) you want more information from us; (ii) you set up your account; (iii) you pay us; or (iv) you interact with us about the services we provide.
When you visit our site, we receive non-personal information, which is information about things like your IP address, browser and operating system. This is done through “cookies,” which are small files with unique ID numbers to simplify your logging in and staying logged into a website and using services there.
There are two types of cookies: (1) those cookies you bring with you when you visit the site and (2) cookies that either automatically attach or that we have created. [Our cookies—i.e., the ones we have created—are used to remember you when you login after the first time and to provide you with the site information (such as locations of specific sections) to enable you to visit multiple sections. Our cookies do not allow us to learn your real name and address. / We currently do not use cookies and if we do then we will let you know and enable you to opt out of their use]. We explain below the process to change cookie settings.
Some information created by cookies involves how users such as you navigate our site. That information is also used by third party services we use such as Google Analytics. Those services do not enable us to identify you. You can change your browser setting, as described below.
We use the information in several ways. Several important points:
We use personal information for one or more of the following business purposes:
| Type of Individual | Information | Use |
| Site visitor | Cookie-based information | Anonymized and used to evaluate site performance |
| Site visitor who signs up to request more information (or subscribe to a newsletter if we publish one) | Name and email address | Respond to your request for more information (or provide a copy of a newsletter, if we start publishing one) |
| Someone from a client who provides payment information | Information necessary to create and maintain an account, such as name, email, zip code, credit card or wire transfer information | Create an account and permit login; create and submit invoices, process payments and interact regarding invoices, payment and our agreement with you |
| Someone from a client who contacts us about the services or technical matters (such as a database a client wants us to use or change to it, etc.) | Information necessary to stay in touch with that person (and client) for purposes related to the contact in the first place | Interact with client representatives on the specific topics such as a campaign, impressions and so forth |
Personal information that we receive does not include:
Your browser may be set to a default that accepts cookies, but usually you can modify those settings to reject cookies. If you do so, please understand that some of the features of our site might be disabled. You can also opt out of customized Google Display Network ads by visiting the Google Ads Preference Manager.
California law related to privacy includes what is known as the “Shine the Light” law (at Civil Code Section 1798.83), which gives users resident in California the right to prevent disclosure of their personal information to third parties for direct marketing purposes by those third parties. The law also requires companies with a web presence to respond to inquiries from such users about disclosure to such third parties as described above. Such companies can also choose an alternative, which is to follow a policy of not providing such personal information to third parties for direct marketing purposes.
Putting aside the question of whether or not this law applies to us, we have such a policy because we do not provide personal information to any third parties for their direct marketing purposes. Third parties only receive any such information where it is necessary for them to provide supporting services to us (e.g., payment processing or database management) or disclosure is required by law.
California also adopted a law, known as the “Online Erasure” law (at Business and Professions Code Sections 22580-22582), which requires companies that maintain certain website or online services to allow registered users who are under the age of 18 and who are also residents of California to request that the company remove content such persons have posted.
If you live outside the United States, there may be other privacy and disclosure requirements. However, by using our site you agree and consent to us collecting, processing and transferring data about you in accordance with this privacy policy solely under the applicable laws of California, where we provide our services. You are solely responsible for compliance with any data security or privacy obligations in your jurisdiction.
Guaranteed access to premium inventory utilizing database targeting inputs to reach your target audience.
In-depth insights into electoral and issue campaign and SuperPAC ad spending across Broadcast, Cable, and Digital. Complete with access to the spots themselves and text transcripts.
Beyond the Internet, we’ll plan and place a complementary media mix to reach your targets, including traditional radio and TV ads as well as out-of-home and digital-out-of-home visual advertising.
No matter how your targets consume information, we want to reach them where they are. Our team works to strategically integrate non-English language placements. Experience in Spanish, Mandarin, Cantonese, Tagalog, Khmer, Korean, Hmong, and Vietnamese, and English-speaking Native American and Black and African American community advertising.
We’re pulling back the curtain on persuasion advertising and showing you exactly how your resources are being spent — and how it’s working — on a custom dashboard.
Go beyond demographics and target exactly who you need to talk to, on a 1:1 basis. We work with voterfile and commercial file distributors to match offline voterfile records onto online device IDs in a privacy compliant manner.
If you want to target someone based on where they live, where they go, or what they’re interested in, we can develop the right targeting strategy for you.
We work with local and independent, as well as national media publishers to get your creative placed in the right mix of sites, channels, and apps.
Whether it’s Facebook and Instagram, TikTok and YouTube, or SMS and iMessage, we’ll place your content directly in the feeds and inboxes of your target audience.
Keep your ads close and your competitors’ ads closer. We’ll track everything there is to know about your market competitors: how much they’re spending, on what platforms, and through what creative.
We are experts at delivering campaigns using Demand Side Platforms, leveraging relevant data and tapping into a large pool of inventory available via our Exchange and PMP relationships. We handle your complex setup, optimization, delivery and reporting needs when you need to place complex buys outside of social media platforms, at scale.
Yosemite has partnered with a range of pollsters to run experiments and dig deeper into the crucial question in persuasion advertising: have you moved the needle?
Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.
We know your targets inside and out. Using Targetsmart, PDI, Comscore, Neilson, Resonate, Semcasting and other platforms, our team builds audience personas and conducts broad analysis on who exactly you need to be talking to in order to hit your goals. Diversifying = optimizing.
Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.
